In the design sprint process, our team used competitive research to define the problem space, used ideation and design thinking techniques to lateral process potential design solutions, used rapid prototyping techniques to prototype detailed, testable solutions and used design evaluation techniques to evaluate those prototype with target users. My role was doing diverged ideation, and converged prototyping, evaluating prototypes with user testing.
S’well, as an innovative water bottle brand, is known for its fashionable design and finish.Targeting young audiences, the brand image is not fully identified through its existing website because the products are presented without context.
Thus, the website is not visually compelling to young customers. Compared with its direct competitor - Corkcicle, the website of S’well is not visually compelling nor functional. Even the product has a beautiful design and finish, customers may lose their interest while browsing the website.
I found the opportunity to present possible usages of S’well’s product within various contexts of young people’s daily routine through an engaging way on their website. It raises the opportunities to convince young customers by allowing them to imagine the possibilities of use with S’well at the consideration phase.
Present S’well water bottle with context in order to allow customers to imagine the life with S’well bottle while purchasing and attract them to pull the trigger on the purchase.
Present S’well water bottle with context in order to allow customers to imagine the life with S’well bottle while purchasing and attract them to pull the trigger on the purchase.
